{"id":71489,"date":"2023-11-06T14:10:00","date_gmt":"2023-11-06T11:10:00","guid":{"rendered":"https:\/\/corludahaber.com\/h\/dijital-cuzdan-pazar-yeri-kuresel-buyumesine-yeni-ismi-ve-kurumsal-kimligiyle-devam-edecegini-duyurdu-teknoloji\/71489"},"modified":"2023-11-07T01:30:08","modified_gmt":"2023-11-06T22:30:08","slug":"dijital-cuzdan-pazar-yeri-kuresel-buyumesine-yeni-ismi-ve-kurumsal-kimligiyle-devam-edecegini-duyurdu-teknoloji","status":"publish","type":"post","link":"https:\/\/corludahaber.com\/h\/dijital-cuzdan-pazar-yeri-kuresel-buyumesine-yeni-ismi-ve-kurumsal-kimligiyle-devam-edecegini-duyurdu-teknoloji\/71489","title":{"rendered":"Dijital c\u00fczdan pazar yeri, k\u00fcresel b\u00fcy\u00fcmesine yeni ismi ve kurumsal kimli\u011fiyle devam edece\u011fini duyurdu | Teknoloji"},"content":{"rendered":"<div class=\"corlu-icerikten-once_3\" id=\"corlu-4003764853\"><script type='text\/javascript' src='https:\/\/platform-api.sharethis.com\/js\/sharethis.js#property=5ce8cf08af7d000012cb0ca1&product=inline-reaction-buttons' async='async'><\/script>\r\n\r\n<\/div><div readability=\"86.335877862595\"><span class=\"category-name hidden\"><\/span><\/p>\n<p>KPMG T\u00fcrkiye ve 212 taraf\u0131ndan yay\u0131mlanan T\u00fcrkiye Startup Yat\u0131r\u0131mlar\u0131 raporu, 2023\u2019\u00fcn 2. \u00e7eyre\u011finde T\u00fcrkiye merkezli giri\u015fimlere yap\u0131lan yat\u0131r\u0131mlar\u0131n ilk \u00e7eyre\u011fe g\u00f6re artarak 150 milyon dolara ula\u015ft\u0131\u011f\u0131n\u0131 ortaya koydu. Toplam i\u015flem hacminin y\u00fczde 86\u2019s\u0131n\u0131 olu\u015fturan ilk 10 i\u015flem aras\u0131nda 3\u2019\u00fcnc\u00fc s\u0131rada Alternatif SuperApp yer ald\u0131. Farkl\u0131 markalar\u0131n <a class=\"inline-keyword from-service\" href=\"https:\/\/www.dha.com.tr\/haberleri\/dijital\" target=\"_blank\" rel=\"noopener\">dijital<\/a> c\u00fczdanlar\u0131n\u0131 tek pazar yerinde toplayan Alternatif SuperApp\u2019ten, uluslararas\u0131 geni\u015fleme planlar\u0131 i\u00e7in haz\u0131rland\u0131\u011f\u0131 bu d\u00f6nemde ismini ve kurumsal kimli\u011fini yeniledi\u011fini, b\u00fcy\u00fcme yolculu\u011funa Macellan SuperApp olarak devam edece\u011fini a\u00e7\u0131klad\u0131.\u00a0<\/p>\n<p><strong>\u201cMARKA K\u0130ML\u0130\u011e\u0130M\u0130Z\u0130 YEN\u0130LED\u0130K\u201d\u00a0<\/strong><\/p>\n<p>Konuyla ilgili de\u011ferlendirmelerini payla\u015fan Macellan SuperApp CEO\u2019su Zeynel Enes Mirza, \u201c2023 itibar\u0131yla markalara ait dijital c\u00fczdanlar\u0131 tek bir pazar yerinde toplayan i\u015f modelimizi uluslararas\u0131 pazarlara ta\u015f\u0131ma karar\u0131 alm\u0131\u015ft\u0131k. Bu karar\u0131m\u0131z do\u011frultusunda marka kimli\u011fimizi Macellan SuperApp olarak yeniledik. K\u00fcresel pazarlarda b\u00fcy\u00fcme ivmemizi, yeni kurumsal kimli\u011fimiz, yeni uygulama aray\u00fcz\u00fcm\u00fcz ve yeni ismimizle art\u0131raca\u011f\u0131z\u201d dedi.\u00a0<\/p>\n<p><strong>YURT DI\u015eI GEN\u0130\u015eLEME PLANLARINA HIZ VER\u0130YOR\u00a0<\/strong><\/p>\n<p>\u015eirketten yap\u0131lan a\u00e7\u0131klamaya g\u00f6re; Macellan SuperApp, ilk yat\u0131r\u0131m turunu Haziran 2023&#8217;te 62,5 milyon dolar de\u011ferleme \u00fczerinden 4,7 milyon dolar yat\u0131r\u0131m alarak tamamlad\u0131. Ard\u0131ndan Azerbaycan ve Birle\u015fik Arap Emirlikleri pazarlar\u0131na odaklanarak yurt d\u0131\u015f\u0131 geni\u015fleme planlar\u0131na h\u0131z veren \u015firket, bu kapsamda kurumsal kimli\u011fini de yeniledi.\u00a0\u00a0<\/p>\n<p><strong>\u201c\u00c7OK YAKINDA YEN\u0130 ARAY\u00dcZ\u00dc VE BETA S\u00dcR\u00dcM\u00dcYLE KULLANICIYLA BULU\u015eACAK\u201d\u00a0<\/strong><\/p>\n<p>Markalara ait dijital c\u00fczdanlar\u0131 bir pazar yerinde toplayan i\u015f modelinin ba\u015far\u0131s\u0131n\u0131 T\u00fcrkiye\u2019de kan\u0131tlad\u0131klar\u0131na dikkat \u00e7eken Zeynel Enes Mirza, \u201cYerel ve k\u00fcresel hedeflerimize uygun olarak, uygulamam\u0131z\u0131n yan\u0131 s\u0131ra kurumsal kimli\u011fimizi de tamamen yeniledik. K\u00fcresel hedeflerimize ula\u015fmak i\u00e7in yeniden tasarlad\u0131\u011f\u0131m\u0131z Macellan SuperApp uygulamam\u0131z, \u00e7ok yak\u0131nda yeni aray\u00fcz\u00fc ve beta s\u00fcr\u00fcm\u00fcyle kullan\u0131c\u0131yla bulu\u015facak\u201d ifadelerini kulland\u0131.\u00a0<\/p>\n<p><strong>\u201c300 B\u0130NDEN FAZLA KULLANICIYA ULA\u015eTIK\u201d\u00a0<\/strong><\/p>\n<p>\u00dcye i\u015f yerlerine dijital <a class=\"inline-keyword from-service\" href=\"https:\/\/www.dha.com.tr\/haberleri\/cuzdan\" target=\"_blank\" rel=\"noopener\">c\u00fczdan<\/a> altyap\u0131s\u0131, kampanya altyap\u0131s\u0131, CRM mod\u00fcl\u00fc, dijital hediye kart\u0131, QR men\u00fc gibi \u00e7ok say\u0131da \u00fcr\u00fcn\u00fc yenilik\u00e7i ve kullan\u0131c\u0131 odakl\u0131 bir yakla\u015f\u0131mla sunduklar\u0131n\u0131 dile getiren Mirza, \u015funlar\u0131 ekledi:\u00a0<\/p>\n<p>\u201c\u00dcye i\u015f yerlerine bu \u00e7\u00f6z\u00fcmleri sunarak her markan\u0131n dijital c\u00fczdan\u0131n\u0131 platformumuza ta\u015f\u0131yoruz. \u0130\u015f birli\u011fini \u00f6nceliklendiren ve hem \u00fcye i\u015f yerlerine hem de son kullan\u0131c\u0131ya fayda sunan bu yakla\u015f\u0131m\u0131m\u0131z, yeni d\u00f6nemde i\u015f ortaklar\u0131m\u0131za sunaca\u011f\u0131m\u0131z daha fazla f\u0131rsatla devam edecek. Bu modelimizle 100\u2019den fazla markayla i\u015f birli\u011fine imza att\u0131k. 300 binden fazla kullan\u0131c\u0131ya ula\u015ft\u0131k. Bu b\u00fcy\u00fcme ivmesini yeni kurumsal kimli\u011fimizle k\u00fcresel pazarlara ta\u015f\u0131yaca\u011f\u0131z. T\u00fcm ekibimiz heyecanl\u0131. Yeni aray\u00fcz ve kurumsal kimli\u011fimizle d\u00fcnya \u00e7ap\u0131nda bilinen <a class=\"inline-keyword from-service\" href=\"https:\/\/www.dha.com.tr\/haberleri\/pazar-yeri\" target=\"_blank\" rel=\"noopener\">pazar yeri<\/a> modellerine alternatif bir yakla\u015f\u0131m sunarak, ekosisteme katma de\u011fer sunmay\u0131 s\u00fcrd\u00fcrece\u011fiz.\u201d\u00a0<\/p>\n<\/div>\n<div class=\"corlu-icerikten-sonra_3\" id=\"corlu-1461684123\"><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.corludahaber.com\/bahcesehir.jpg\" alt=\"\" width=\"624\" height=\"196\" \/><\/p>\n<table style=\"text-align: left; width: 100%;\" border=\"1\" cellspacing=\"2\" cellpadding=\"2\">\n<tbody>\n<tr>\n<td style=\"background-color: #050805;\"><span style=\"font-size: 12pt;\"><small><small><em><strong><big><span style=\"color: #ff0000;\">Haber ve resimlerin telif haklar\u0131ndan dolay\u0131 kullan\u0131m\u0131 yasakt\u0131r<span style=\"color: #000000;\">.<\/span><\/span><span style=\"color: #000000;\">\u00a0<\/span><span style=\"color: #ffffff;\">Yaz\u0131l\u0131 izni al\u0131nmadan hi\u00e7bir yaz\u0131l\u0131, g\u00f6rsel, i\u015fitsel i\u00e7erik kopyalanamaz, de\u011fi\u015ftirilemez, yay\u0131nlanamaz veya sat\u0131lamaz. Aksi halde<\/span>\u00a0<span style=\"color: #ff0000;\">5846<span style=\"color: #ffffff;\">\u00a0<\/span><\/span><span style=\"color: #ffffff;\">say\u0131l\u0131 Fikir ve Sanat Eserleri Kanunu\u2019na ve<\/span>\u00a0<span style=\"color: #800000;\"><span style=\"color: #ff0000;\">6102<\/span><span style=\"color: #ffffff;\">\u00a0<\/span><\/span><span style=\"color: #ffffff;\">say\u0131l\u0131 maddesine g\u00f6re<\/span>\u00a0<span style=\"color: #ff0000;\">gerekli i\u015flemler uygulanacakt\u0131r.<\/span><br \/>\n<span style=\"color: #ffffff;\">\u00a9 Copyright 2014<\/span><\/big><\/strong><\/em><\/small><\/small><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><small><small>\u00a0<\/small><\/small><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>KPMG T\u00fcrkiye ve 212 taraf\u0131ndan yay\u0131mlanan T\u00fcrkiye Startup Yat\u0131r\u0131mlar\u0131 raporu, 2023\u2019\u00fcn 2. \u00e7eyre\u011finde T\u00fcrkiye merkezli giri\u015fimlere yap\u0131lan yat\u0131r\u0131mlar\u0131n ilk \u00e7eyre\u011fe g\u00f6re artarak 150 milyon dolara ula\u015ft\u0131\u011f\u0131n\u0131 ortaya koydu. Toplam i\u015flem hacminin y\u00fczde 86\u2019s\u0131n\u0131 olu\u015fturan ilk 10 i\u015flem aras\u0131nda 3\u2019\u00fcnc\u00fc s\u0131rada Alternatif SuperApp yer ald\u0131. Farkl\u0131 markalar\u0131n dijital c\u00fczdanlar\u0131n\u0131 tek pazar yerinde toplayan Alternatif SuperApp\u2019ten, uluslararas\u0131 &hellip;<\/p>\n","protected":false},"author":151,"featured_media":71490,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6665],"tags":[8359,8358,845,538,8357,8362,8361,8360,7247,2368,2772,1028],"class_list":["post-71489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-buyumesine","tag-cuzdan","tag-devam","tag-dijital","tag-dijital-cuzdan-pazar-yeri-kuresel-buyumesine-yeni-ismi-ve-kurumsal-kimligiyle-devam-edecegini-duyurdu-teknoloji","tag-duyurdu","tag-edecegini","tag-kimligiyle","tag-kuresel","tag-kurumsal","tag-pazar","tag-teknoloji"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v23.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dijital 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